Our Champions support our cause and use their profile to help raise awareness of the SSA.
REBECCA POW MP
Soil is the stuff of life, as vital as the air we breathe and the water we drink. Our soils have been grossly underestimated for far too long: given their importance for healthy food, flood resilience, carbon capture and storage, biodiversity, public health and so much more, it’s amazing they have remained so neglected until now.
With the Sustainable Soils Alliance we have the determination working through a joint approach to push for positive change to reverse the soil crisis. There is a sense of urgency given the knowledge that we are running out of time before the decline potentially becomes irreversible. It is imperative we act now to design a land management and farming system that is truly fit for purpose.
I will continue to work with the Sustainable Soils Alliance to ensure soil remains high on the public and political agenda, and to push for sustainable soils to become a priority. The answer really does lie in the soil – particularly where sustainability is concerned.