...there are more living things in one teaspoon of soil than there are people on the planet.
— James Hutton Institute

SSA Champions

 SIR TIM SMIT  Founder of The Eden Project   The Ancient Greeks understood that gardens were places of learning. Plato taught in the gardens of Academus. All civilisation comes from "culture", derived from horticulture.     Civilisation is fragile. Today we face a terrible possibility, that much of the world's soil has within it no more than a hundred harvests. We have arrived here in under a century of intensive soil utility. We live now at a time when the health of our soil is possibly the single biggest challenge for humanity. We need to address it with the knowledge of science and the language of affection, for it is the soil that gives rise to the notion of Mother Earth, the nurturing soil.

SIR TIM SMIT

Founder of The Eden Project

The Ancient Greeks understood that gardens were places of learning. Plato taught in the gardens of Academus. All civilisation comes from "culture", derived from horticulture. 

Civilisation is fragile. Today we face a terrible possibility, that much of the world's soil has within it no more than a hundred harvests. We have arrived here in under a century of intensive soil utility. We live now at a time when the health of our soil is possibly the single biggest challenge for humanity. We need to address it with the knowledge of science and the language of affection, for it is the soil that gives rise to the notion of Mother Earth, the nurturing soil.

 HELEN BROWNING OBE  CEO of The Soil Association   Healthy soils teem with life and possibility. As well as providing our food, soils recycle, they soak up floods and carbon, and protect us against droughts. They’re a fragile foundation for life on earth.  Let’s look after them! There is much still to learn but we could tackle the crisis facing our soils by getting the basics right and building up the organic matter in soil – the Soil Association’s target is to increase it by 20% in 20 years. The Sustainable Soils Alliance is a movement that unites those, like us, committed to taking urgent, lasting action.

HELEN BROWNING OBE

CEO of The Soil Association

Healthy soils teem with life and possibility. As well as providing our food, soils recycle, they soak up floods and carbon, and protect us against droughts. They’re a fragile foundation for life on earth.  Let’s look after them! There is much still to learn but we could tackle the crisis facing our soils by getting the basics right and building up the organic matter in soil – the Soil Association’s target is to increase it by 20% in 20 years. The Sustainable Soils Alliance is a movement that unites those, like us, committed to taking urgent, lasting action.

 HUGH FEARNLEY-WHITTINGSTALL  Founder of River Cottage   Everything we eat flows from the soil. Healthy soil provides nourishment and nutrients, goodness and taste. But when we lose sight of its precious living quality, we are in danger of losing a vital thread in the web of life. When it is over-exploited, the very system we depend on is destroyed. We are impoverished and left vulnerable.    Soils are facing a crisis as we have allowed them to degrade and wash away the world over.  We need to act fast before we reach an irrecoverable tipping point in the soil’s capacity to regenerate and continue to provide not only good food, but food at all. We must hand over to the next generation soils that are secured, nurtured and cared for. This is why I fully support the aims and philosophy of the Sustainable Soils Alliance I believe it can help people and organisations reach beyond their traditional boundaries, so that the UK can grasp this unique opportunity and become the world leader in soil health recovery and sustainability standards.

HUGH FEARNLEY-WHITTINGSTALL

Founder of River Cottage

Everything we eat flows from the soil. Healthy soil provides nourishment and nutrients, goodness and taste. But when we lose sight of its precious living quality, we are in danger of losing a vital thread in the web of life. When it is over-exploited, the very system we depend on is destroyed. We are impoverished and left vulnerable.

Soils are facing a crisis as we have allowed them to degrade and wash away the world over.  We need to act fast before we reach an irrecoverable tipping point in the soil’s capacity to regenerate and continue to provide not only good food, but food at all. We must hand over to the next generation soils that are secured, nurtured and cared for. This is why I fully support the aims and philosophy of the Sustainable Soils Alliance I believe it can help people and organisations reach beyond their traditional boundaries, so that the UK can grasp this unique opportunity and become the world leader in soil health recovery and sustainability standards.

 BECCY SPEIGHT  CEO of The Woodland Trust   The Woodland Trust's vision is for a UK rich in native woods and trees, for people and wildlife, helping to support a resilient and vibrant landscape.  But with an estimated 2.9 million tonnes of top soil being eroded in the UK each year our landscapes are in crisis. With the development of a fully integrated land management policy trees can be part of the solution to address soil degradation.

BECCY SPEIGHT

CEO of The Woodland Trust

The Woodland Trust's vision is for a UK rich in native woods and trees, for people and wildlife, helping to support a resilient and vibrant landscape.  But with an estimated 2.9 million tonnes of top soil being eroded in the UK each year our landscapes are in crisis. With the development of a fully integrated land management policy trees can be part of the solution to address soil degradation.

 MARY MEAD  Founder of Yeo Valley   The urgent need to evaluate the world wide problem of soil erosion is being tackled by a consortium of concerned organisations, starting here in the UK.  Yeo Valley are hugely supportive of this movement. For the sake of future generations, it is our duty to do so.

MARY MEAD

Founder of Yeo Valley

The urgent need to evaluate the world wide problem of soil erosion is being tackled by a consortium of concerned organisations, starting here in the UK.  Yeo Valley are hugely supportive of this movement. For the sake of future generations, it is our duty to do so.

 TIM MEAD  Chairman of Yeo Valley   Brexit means that for the first time for a generation the UK will have its own independent agricultural policy. The choices that we make now will affect generations to come and so supporting the Sustainable Soils Alliance to help unify and amplify all the voices that have soils best interest at heart is a simple instinctive “yes” from us.

TIM MEAD

Chairman of Yeo Valley

Brexit means that for the first time for a generation the UK will have its own independent agricultural policy. The choices that we make now will affect generations to come and so supporting the Sustainable Soils Alliance to help unify and amplify all the voices that have soils best interest at heart is a simple instinctive “yes” from us.


The Team

 
 NEVILE FAY  Founder & Director  Neville is Founder and Principal Consultant  Treework Environmental Practice  with a specialism in ancient tree conservation. He lectures worldwide on the arboricultural conservation and ecosystem approaches that he and Treework have developed over the past 35 years.  He is Founder of  Tree Aid  and a founding member of  Ancient Tree Forum .

NEVILE FAY

Founder & Director

Neville is Founder and Principal Consultant Treework Environmental Practice with a specialism in ancient tree conservation. He lectures worldwide on the arboricultural conservation and ecosystem approaches that he and Treework have developed over the past 35 years.

He is Founder of Tree Aid and a founding member of Ancient Tree Forum.

 ELLEN FAY  Founder & Executive Director  Ellen is Founder and Director of  Treework Seminars , a groundbreaking conference series that has produced over 20 world-class, international seminars on trees, soil, ecosystems and conservation.  She is a linguist by training with a specialism in simultaneous interpreting. She has lived and worked in Argentina, Russia and Spain, from where she ran a successful creative translation & adaptation business for over 10 years with an extensive portfolio of clients in the film and advertising sector.  Ellen is passionate about conservation and sustainability and the opportunity to translate the depth and breadth of knowledge and expertise she has encountered through her work with Treework Seminars into positive change for future generations.

ELLEN FAY

Founder & Executive Director

Ellen is Founder and Director of Treework Seminars, a groundbreaking conference series that has produced over 20 world-class, international seminars on trees, soil, ecosystems and conservation.

She is a linguist by training with a specialism in simultaneous interpreting. She has lived and worked in Argentina, Russia and Spain, from where she ran a successful creative translation & adaptation business for over 10 years with an extensive portfolio of clients in the film and advertising sector.

Ellen is passionate about conservation and sustainability and the opportunity to translate the depth and breadth of knowledge and expertise she has encountered through her work with Treework Seminars into positive change for future generations.

 
 MATTHEW ORMAN  Director & Public Affairs Advisor  Matthew is a Public Affairs consultant with nearly 20 years' experience working both as a consultant and in-house for some of the country’s largest FMCG businesses, including Nestle, Kraft, Danone, PepsiCo, Burger King and Weight Watchers.   Much of his career was spent in Brussels where he worked in the European Commission and then European Parliament for former EPP Environment Spokesman, John Bowis, on many of the formative pieces of EU waste, water, recycling and air legislation.   He specialises in environmental sustainability and public health issues and his work spans both technical lobbying dossiers and broader education and awareness campaigns. He took over Harcourt in 2015 and blogs regularly on the challenges for businesses looking to navigate post-Brexit UK and EU policy-making.

MATTHEW ORMAN

Director & Public Affairs Advisor

Matthew is a Public Affairs consultant with nearly 20 years' experience working both as a consultant and in-house for some of the country’s largest FMCG businesses, including Nestle, Kraft, Danone, PepsiCo, Burger King and Weight Watchers. 

Much of his career was spent in Brussels where he worked in the European Commission and then European Parliament for former EPP Environment Spokesman, John Bowis, on many of the formative pieces of EU waste, water, recycling and air legislation. 

He specialises in environmental sustainability and public health issues and his work spans both technical lobbying dossiers and broader education and awareness campaigns. He took over Harcourt in 2015 and blogs regularly on the challenges for businesses looking to navigate post-Brexit UK and EU policy-making.

 KEVIN KENNEDY  Director & Legal Advisor  Kevin has been a director of the Sustainable Soils Alliance since its inception. By day he is a lawyer at Burges Salmon specialising in agricultural and private client issues, and has day to day experience within the sector.  He a regular speaker and writer.   His involvement  in the Sustainable Soils Alliance began with holding the view that many of the active voices in the agricultural sector were saying similar things about the issues facing soils, but were not necessarily engaging with each other to achieve a consensus and an accepted plan for the future. 

KEVIN KENNEDY

Director & Legal Advisor

Kevin has been a director of the Sustainable Soils Alliance since its inception. By day he is a lawyer at Burges Salmon specialising in agricultural and private client issues, and has day to day experience within the sector.  He a regular speaker and writer. 

His involvement  in the Sustainable Soils Alliance began with holding the view that many of the active voices in the agricultural sector were saying similar things about the issues facing soils, but were not necessarily engaging with each other to achieve a consensus and an accepted plan for the future. 

 ROBERT RAWLE  Director & Financial Advisor  Robert comes from a farming background, although he has turned his skills to accounting and advising clients how on to move their business forward to achieve their own personal goals.  As a Director of Bishop Fleming LLP, he looks after a diverse range of clients.  Many clients are within in his sector specialism of creative and media companies, others including recycling and Environmentally focused clients. His passion for the countryside has led to his involvement with SSA.

ROBERT RAWLE

Director & Financial Advisor

Robert comes from a farming background, although he has turned his skills to accounting and advising clients how on to move their business forward to achieve their own personal goals.

As a Director of Bishop Fleming LLP, he looks after a diverse range of clients.  Many clients are within in his sector specialism of creative and media companies, others including recycling and Environmentally focused clients. His passion for the countryside has led to his involvement with SSA.

 
 SUE EVERETT  Research Advisor  Sue is an independent ecologist with a background in nature conservation and land-based research, training, policy and practice.  She is a former Chair of the British Association of Nature Conservationists (BANC), a co-founder of two national wild-plant charities - Flora locale and Plantlife, and for 12 years was a Director of the consultancy Naturebureau.  Sue has developed and managed several successful training programmes for land managers and in the 1990s was involved in developing the Chartered Institute of Ecology and Environmental Management.  She currently practices as a land management adviser and writes the regular Conservation News column in British Wildlife magazine. She is committed to promoting sustainable land management for all the benefits that should bring for people, nature and the wider environment.

SUE EVERETT

Research Advisor

Sue is an independent ecologist with a background in nature conservation and land-based research, training, policy and practice.

She is a former Chair of the British Association of Nature Conservationists (BANC), a co-founder of two national wild-plant charities - Flora locale and Plantlife, and for 12 years was a Director of the consultancy Naturebureau.

Sue has developed and managed several successful training programmes for land managers and in the 1990s was involved in developing the Chartered Institute of Ecology and Environmental Management.

She currently practices as a land management adviser and writes the regular Conservation News column in British Wildlife magazine. She is committed to promoting sustainable land management for all the benefits that should bring for people, nature and the wider environment.

 DR. ANNA KRZYWOSZYNSKA   Social Science Advisor  Dr. Anna Krzywoszynska is an interdisciplinary social scientist and a Leverhulme Research Fellow at the University of Sheffield, and the founder of the Soil Care Network. Her research explores the ways in which we build relationships with nature, and the role scientific and other forms of knowledge play in forming and changing these relationships.  Her current project SoilWise explores how care may be embedded in soil management, particularly in farming. How to achieve soil conservation is both a scientific and a political question, and one which requires a debate and a compromise amongst a variety of soil stakeholders. Anna is involved in the Sustainable Soils Alliance to support the emergence of such a debate.

DR. ANNA KRZYWOSZYNSKA 

Social Science Advisor

Dr. Anna Krzywoszynska is an interdisciplinary social scientist and a Leverhulme Research Fellow at the University of Sheffield, and the founder of the Soil Care Network. Her research explores the ways in which we build relationships with nature, and the role scientific and other forms of knowledge play in forming and changing these relationships.

Her current project SoilWise explores how care may be embedded in soil management, particularly in farming. How to achieve soil conservation is both a scientific and a political question, and one which requires a debate and a compromise amongst a variety of soil stakeholders. Anna is involved in the Sustainable Soils Alliance to support the emergence of such a debate.

 OONA JAMES-MILLS  Communications & Design   Oona has been part of the SSA team since its inception and previously worked on the Treework Seminar Series.   She specialises in graphic and web design alongside marketing and also covers administration. 

OONA JAMES-MILLS

Communications & Design 

Oona has been part of the SSA team since its inception and previously worked on the Treework Seminar Series. 

She specialises in graphic and web design alongside marketing and also covers administration.