Our Aims and Objectives

The objective of the Sustainable Soils Alliance is to effect an improved political and public understanding and appreciation of soil that will lead to a reversal of land degradation and the restoration of soils to health within one generation.

We will do this by bringing together the full community of stakeholders that have an interest in soil management to debate the scale and nature of the problem, agree the appropriate indicators and determining factors and identify the relevant policy mechanisms and levers for reform.

Our aim is to engage media and stakeholders, educate the general public and lobby government for a policy framework that will bring about the transformational step change needed to support the development of healthy soil for generations to come.

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The SSA is a not-for-profit company limited by guarantee. We decided not to set up a charity because that would limit some activities such as campaigning on government policies. With a not-for-profit company the directors don’t benefit from profits and money raised is spent on company aims.