Executive Team
Our Executive Team, led by our five Directors, is responsible for the management of the Alliance and the SSA’s day-to-day activities.
Ellen Fay
Ellen's expertise is in coordinating complex projects involving diverse interests: creating the structures to enable partnerships and pathways between science, policy and practice.
Her interpersonal skills have established the trust and interconnectivity necessary for a successful alliance – aligning corporates, leading NGOs, government policy makers and scientists behind common objectives.
Matthew Orman
Matthew is a Public Affairs Consultant of nearly 20 years' experience with some of the country’s largest FMCG businesses including Nestle, Kraft, Danone, PepsiCo, Burger King and Weight Watchers.
Much of his career was spent in Brussels where he worked in the European Commission and then European Parliament for former EPP Environment Spokesman, John Bowis, on many of the formative pieces of EU waste, water, recycling and air legislation.
Matt brings his knowledge of the political and lobbying environment, as well as a specialism in environmental sustainability, to his work with the SSA.
Travis Lyle
With a background in marketing and communications, Travis has broad experience gained from working in agencies and in a marketing capacity for purpose-led organisations.
With an interest in sustainability and regenerative farming experience both personally and professionally, he brings his keen eye and expertise to his work with the SSA.
Theo Heaton-Davies
Theo joined the SSA in 2022 as a research, content and communications executive. This follows various research roles in food systems, that have included work on phosphate trade dynamics, climate adaption on UK farms, and palm agroforestry in West Africa.
Theo completed a degree in geography at Sheffield University followed by a Masters in Environmental Resource Management at Imperial College.
Anicée Defrance
Anicée manages the Alliance’s supply chain workstream, including the Soil Health Industry Platform (SHIP).
Anicée is also a PhD researcher at the UK Food Systems Centre for Doctoral Training. Her background is in food cultures and mobility which she studied at the University of Gastronomic Sciences in Italy, following a degree in human geography at the London School of Economics and Political Sciences (LSE).
Zacharia Asri
Zacharia joined the SSA in 2024, and has a varied background in food sustainability and sovereignty, community organisation and engagement, and agricultural production.
Zacharia completed a BA Geography and International Development course at the University of Sussex, followed by an MSc Sustainable Food and Natural Resource course at the Centre for Alternative Technology. The majority of Zacharia's academic research explores the relationship between soil nutrient content and plant biology.
Neville Fay
Neville has been instrumental in forming and driving forward the SSA, providing expert guidance following extensive experience in ecology and conservation coupled with central roles in establishing organisations & charities including Tree Aid & the Ancient Tree Forum.
He is Founder/Principal Consultant of Treework Environmental Practice, lecturing worldwide on the arboricultural conservation and ecosystem approaches he has developed over the past 35 years.
Nev provides training & support on the link between soil and tree health for land owners and managers including the Royal Parks, English Heritage, Natural England and City of London.
Kevin Kennedy
Kevin has been a Director of the SSA since inception. His involvement began with the view that many active voices in the agricultural sector were saying similar things about the issues facing soils without engaging with each other to achieve a consensus and accepted plan for the future.
A lawyer at Burges Salmon specialising in agricultural and sector-relevant private client issues, Kevin is also a regular speaker and writer.
Robert Rawle
Robert comes from a farming background, now focusing on accounting and advising clients on progressing businesses to achieve personal goals. It is his passion for the countryside that has led to his involvement with the SSA.
As a partner at Milsted Langdon LLP he looks after a diverse range of clients, many within his sector specialism of creative, tech and media companies, whilst others include recycling and environment-focused clients.