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Executive Team

Our Executive Team, led by our five Directors, is responsible for the management of the Alliance and day-to-day activities. 

 NEVILLE FAY  Founder & Director  Neville is Founder and Principal Consultant of  Treework Environmental Practice  with a specialism in ancient tree conservation. He lectures worldwide on the arboricultural conservation and ecosystem approaches he has developed over the past 35 years. He is Founder of  Tree Aid  and a founding member of the  Ancient Tree Forum .  Nev has been instrumental in forming and driving forward the SSA, providing expert guidance and knowledge gained from extensive experience in the ecology and conservation sectors coupled with a central role in the development and maintenance of several organisations & charities.  He continues to provide training & support for land owners, advisors and managers including the Royal Parks, English Heritage, Scottish Natural Heritage, City of London and local authorities.

NEVILLE FAY

Founder & Director

Neville is Founder and Principal Consultant of Treework Environmental Practice with a specialism in ancient tree conservation. He lectures worldwide on the arboricultural conservation and ecosystem approaches he has developed over the past 35 years. He is Founder of Tree Aid and a founding member of the Ancient Tree Forum.

Nev has been instrumental in forming and driving forward the SSA, providing expert guidance and knowledge gained from extensive experience in the ecology and conservation sectors coupled with a central role in the development and maintenance of several organisations & charities.

He continues to provide training & support for land owners, advisors and managers including the Royal Parks, English Heritage, Scottish Natural Heritage, City of London and local authorities.

 ELLEN FAY  Founder & Executive Director  Ellen is Founder and Director of  Treework Seminars , a groundbreaking international conference series centred around trees, soil, ecosystems and conservation. She identified the need for a dedicated soil-health partnership and utilised her expertise coordinating small organisations for maximum profile and impact to co-found the Sustainable Soils Alliance.  Ellen is responsible for vision-building, creation of tools and platforms, establishing outreach partnerships and liaising with high profile figures such as government and NGO heads. She has been instrumental in resource building, team coordination, and conception and delivery of key events.  She is committed to the causes of conservation and sustainability, working to translate the depth and breadth of relevant knowledge she has encountered into positive change for future generations.

ELLEN FAY

Founder & Executive Director

Ellen is Founder and Director of Treework Seminars, a groundbreaking international conference series centred around trees, soil, ecosystems and conservation. She identified the need for a dedicated soil-health partnership and utilised her expertise coordinating small organisations for maximum profile and impact to co-found the Sustainable Soils Alliance.

Ellen is responsible for vision-building, creation of tools and platforms, establishing outreach partnerships and liaising with high profile figures such as government and NGO heads. She has been instrumental in resource building, team coordination, and conception and delivery of key events.

She is committed to the causes of conservation and sustainability, working to translate the depth and breadth of relevant knowledge she has encountered into positive change for future generations.

 MATTHEW ORMAN  Director & Public Affairs Advisor  Matthew is a Public Affairs Consultant with nearly 20 years' experience working both as consultant and in-house for some of the country’s largest FMCG businesses including Nestle, Kraft, Danone, PepsiCo, Burger King and Weight Watchers.  Much of his career was spent in Brussels where he worked in the European Commission and then European Parliament for former EPP Environment Spokesman, John Bowis, on many of the formative pieces of EU waste, water, recycling and air legislation.  He specialises in environmental sustainability and public health issues and his work spans both technical lobbying dossiers and broader education and awareness campaigns. He took over Harcourt in 2015 and blogs regularly on the challenges for businesses looking to navigate post-Brexit UK and EU policy-making.

MATTHEW ORMAN

Director & Public Affairs Advisor

Matthew is a Public Affairs Consultant with nearly 20 years' experience working both as consultant and in-house for some of the country’s largest FMCG businesses including Nestle, Kraft, Danone, PepsiCo, Burger King and Weight Watchers.

Much of his career was spent in Brussels where he worked in the European Commission and then European Parliament for former EPP Environment Spokesman, John Bowis, on many of the formative pieces of EU waste, water, recycling and air legislation.

He specialises in environmental sustainability and public health issues and his work spans both technical lobbying dossiers and broader education and awareness campaigns. He took over Harcourt in 2015 and blogs regularly on the challenges for businesses looking to navigate post-Brexit UK and EU policy-making.

 
 KEVIN KENNEDY  Director & Legal Advisor  Kevin has been a Director of the SSA since inception. By day a lawyer at Burges Salmon specialising in agricultural and sector-relevant private client issues, he is also a regular speaker and writer.  His involvement in the SSA began with the view that many active voices in the agricultural sector were saying similar things about the issues facing soils without engaging with each other to achieve a consensus and accepted plan for the future.

KEVIN KENNEDY

Director & Legal Advisor

Kevin has been a Director of the SSA since inception. By day a lawyer at Burges Salmon specialising in agricultural and sector-relevant private client issues, he is also a regular speaker and writer.

His involvement in the SSA began with the view that many active voices in the agricultural sector were saying similar things about the issues facing soils without engaging with each other to achieve a consensus and accepted plan for the future.

 ROBERT RAWLE  Director & Financial Advisor  Robert comes from a farming background, although he now focuses on accounting and advising clients on how to move businesses forward to achieve personal goals. It is his passion for the countryside that has led to his involvement with the SSA.  As a Director of Bishop Fleming LLP he looks after a diverse range of clients, many within his sector specialism of creative and media companies, whilst others include recycling and environment-focused clients.

ROBERT RAWLE

Director & Financial Advisor

Robert comes from a farming background, although he now focuses on accounting and advising clients on how to move businesses forward to achieve personal goals. It is his passion for the countryside that has led to his involvement with the SSA.

As a Director of Bishop Fleming LLP he looks after a diverse range of clients, many within his sector specialism of creative and media companies, whilst others include recycling and environment-focused clients.

 
 
 
 SUE EVERETT  Research Advisor  Sue is an ecologist with a background in nature conservation and land-based research, training, policy and practice. She is a former Chair of the British Association of Nature Conservationists (BANC), a co-founder of two national wild-plant charities and was a Director of the consultancy  Naturebureau  for 12 years. She was also involved in establishing the Chartered Institute of Ecology and Environmental Management in the 1990s.  Sue currently practices as a land management adviser and writes the Conservation News column in British Wildlife magazine. She is committed to promoting sustainable land management for all associated benefits to people, nature and the wider environment.

SUE EVERETT

Research Advisor

Sue is an ecologist with a background in nature conservation and land-based research, training, policy and practice. She is a former Chair of the British Association of Nature Conservationists (BANC), a co-founder of two national wild-plant charities and was a Director of the consultancy Naturebureau for 12 years. She was also involved in establishing the Chartered Institute of Ecology and Environmental Management in the 1990s.

Sue currently practices as a land management adviser and writes the Conservation News column in British Wildlife magazine. She is committed to promoting sustainable land management for all associated benefits to people, nature and the wider environment.

 DR. ANNA KRZYWOSZYNSKA  Social Science Advisor  Anna is an interdisciplinary social scientist and Leverhulme Research Fellow at the University of Sheffield, and founder of the Soil Care Network. Her research explores the ways in which we build relationships with nature and the role scientific and other forms of knowledge play in structuring and changing these relationships.  Her current project SoilWise explores how care may be embedded in soil management, particularly in farming. How to achieve soil conservation is both a scientific and a political question, one which requires a debate and compromise amongst a variety of soil stakeholders. Anna aims to support the emergence of such a debate through her involvement with the SSA.

DR. ANNA KRZYWOSZYNSKA

Social Science Advisor

Anna is an interdisciplinary social scientist and Leverhulme Research Fellow at the University of Sheffield, and founder of the Soil Care Network. Her research explores the ways in which we build relationships with nature and the role scientific and other forms of knowledge play in structuring and changing these relationships.

Her current project SoilWise explores how care may be embedded in soil management, particularly in farming. How to achieve soil conservation is both a scientific and a political question, one which requires a debate and compromise amongst a variety of soil stakeholders. Anna aims to support the emergence of such a debate through her involvement with the SSA.

 
 JULIE LAWSON  Julie keeps the SSA finances in tip-top condition and ensures the human resources support is available whenever needed. Staff appreciate her friendly, reliable presence, and are able to concentrate on their tasks in the knowledge that the logistical and administrative aspects of the organisation are in hand.  As well as her administration skills Julie is a Five Element acupuncturist with a long-standing commitment to organic food and sustainability. She has worked intermittently with Nev for the last 20 years, providing admin support to Ellen as part of the development of Treework Seminars.

JULIE LAWSON

Julie keeps the SSA finances in tip-top condition and ensures the human resources support is available whenever needed. Staff appreciate her friendly, reliable presence, and are able to concentrate on their tasks in the knowledge that the logistical and administrative aspects of the organisation are in hand.

As well as her administration skills Julie is a Five Element acupuncturist with a long-standing commitment to organic food and sustainability. She has worked intermittently with Nev for the last 20 years, providing admin support to Ellen as part of the development of Treework Seminars.

 OONA BURCH  Oona built and maintains the SSA website. She also worked alongside Neville, Ellen & Julie on the Treework Seminar Series focusing on graphic design, marketing & administration.  She has a background in design & marketing, and is also a chef with a passion for sustainable food & farming.

OONA BURCH

Oona built and maintains the SSA website. She also worked alongside Neville, Ellen & Julie on the Treework Seminar Series focusing on graphic design, marketing & administration.

She has a background in design & marketing, and is also a chef with a passion for sustainable food & farming.

 URSULA BILLINGTON  Ursula provides communications, research and admin support to the SSA. She is responsible for social media platforms; writing & editing of everything from the weekly blog to corporate documents and fundraising applications; and keeping the website up to date with the latest soil news, research and policy. She also assists in the planning and smooth-running of events.  Ursula's background resides in practical sustainability as well as third sector project management, communications and events delivery. She is a keen believer in the benefits of the natural world for health and wellbeing.

URSULA BILLINGTON

Ursula provides communications, research and admin support to the SSA. She is responsible for social media platforms; writing & editing of everything from the weekly blog to corporate documents and fundraising applications; and keeping the website up to date with the latest soil news, research and policy. She also assists in the planning and smooth-running of events.

Ursula's background resides in practical sustainability as well as third sector project management, communications and events delivery. She is a keen believer in the benefits of the natural world for health and wellbeing.